<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Joanne Musgrave &#187; Advertising</title>
	<atom:link href="http://www.joannemusgrave.com.au/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.joannemusgrave.com.au</link>
	<description>The dull musings of a woman who spends way too much time in front of a computer</description>
	<lastBuildDate>Sat, 24 Dec 2011 08:20:25 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>It all started with a big bang</title>
		<link>http://www.joannemusgrave.com.au/2011/11/20/it-all-started-with-a-big-bang/</link>
		<comments>http://www.joannemusgrave.com.au/2011/11/20/it-all-started-with-a-big-bang/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 07:07:44 +0000</pubDate>
		<dc:creator>Joanne</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.joannemusgrave.com.au/?p=625</guid>
		<description><![CDATA[You&#8217;d think that being a self confessed nerd, I would have been a fan of The Big Bang Theory from day 1. I&#8217;m not sure why I didn&#8217;t jump on this show when it first aired 5 years ago, but you can&#8217;t just jump in ot these things half way through, so for quite some [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;d think that being a self confessed nerd, I would have been a fan of <a href="http://www.tv.com/shows/the-big-bang-theory/" target="_blank">The Big Bang Theory</a> from day 1. I&#8217;m not sure why I didn&#8217;t jump on this show when it first aired 5 years ago, but you can&#8217;t just jump in ot these things half way through, so for quite some time, I was just never interested in the show.</p>
<p>A few weeks ago now, I was at Coles and saw Season 1 and grabbed it. Oh my god, the show is hilarious!! It&#8217;s one of the best written comedies I&#8217;ve seen in a long time, and it&#8217;s a little scary that when they&#8217;re talking techy, I can understand most of it.</p>
<p>I just finished watching a couple of episodes in season 2 and noticed some product placement for one of the <a href="http://www.shopnaturally.com.au/chemical-free-natural-cleaning-products.html" target="_blank">natural cleaning products</a> we sell, <a href="http://www.shopnaturally.com.au/seventh-generation.html" target="_blank">Seventh Generation</a>. I&#8217;ve seen it twice on TBBT now &#8211; the laundry powder (which we don&#8217;t sell) and the all purpose spray. I have also seen Seventh Generation on <a href="http://www.tv.com/shows/desperate-housewives/" target="_blank">Desperate Housewives</a>, <a href="http://www.tv.com/shows/friends/" target="_blank">Friends</a> and a couple of other shows.</p>
<p>It&#8217;s nice to see <a href="http://www.shopnaturally.com.au/" target="_blank">natural products</a> in product placement on TV shows. It shows a change in the tide when it comes to what kind of brands and products spend the big $ on advertising. Bring it on and slowly change the world!!</p>
<p>On the flip side, I was a little disappointed to see them drinking bottled water in the same episode. Now if only someone like <a href="http://www.shopnaturally.com.au/klean-kanteen-stainless-steel-drink-bottles-bpa-free.html" target="_blank">Klean Kanteen</a>, America&#8217;s first stainless steel <a href="http://www.shopnaturally.com.au/water-bottles-jugs-filters.html" target="_blank">water bottle</a> manufacturer would shell out some ad dollars for a spot on a show like this too&#8230;&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.joannemusgrave.com.au/2011/11/20/it-all-started-with-a-big-bang/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beware coupon sites &#8211; are they too good to be true?</title>
		<link>http://www.joannemusgrave.com.au/2011/10/12/beware-coupon-sites-are-they-too-good-to-be-true/</link>
		<comments>http://www.joannemusgrave.com.au/2011/10/12/beware-coupon-sites-are-they-too-good-to-be-true/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 09:40:20 +0000</pubDate>
		<dc:creator>Joanne</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.joannemusgrave.com.au/?p=620</guid>
		<description><![CDATA[About f***ing time. There&#8217;s been so many complaints about websites that do daily deals, selling coupons for 50-80% off all manner of services and products that it&#8217;s finally making the news. As you know, I run an online store, and anything that makes online retail look bad really pisses me off. Scoopon is run by [...]]]></description>
			<content:encoded><![CDATA[<p>About f***ing time. There&#8217;s been so many complaints about websites that do daily deals, selling coupons for 50-80% off all manner of services and products that it&#8217;s finally making the news.</p>
<p>As you know, I run an online store, and anything that makes online retail look bad really pisses me off.</p>
<p><a href="http://www.scoopon.com.au/sydney" target="_blank">Scoopon</a> is run by the same people who run <a href="http://www.catchoftheday.com.au/" target="_blank">Catch Of The Day</a>. I&#8217;m a Catch Of The Day customer, multiple times. I only ever had one &#8216;bad experience&#8217; but that was with the product not the service. I bought a crappy USB turntable that didn&#8217;t spin properly and it was just crap. I returned it. They paid the postage and gave me credit for it.</p>
<p>I have used Scoopon twice now. Booked accommodation with one (no trouble booking it) and also bought a meal at The Orient in Sydney. Haven&#8217;t used that one yet, but I can&#8217;t see The Orient turning people away.</p>
<p>The list of complaints I&#8217;ve read about Living Social is mind boggling. Just go follow them on Facebook and read away.</p>
<p>Remember, if a deal looks too good to be true, it probably is. These sites are a graveyard for shitty stock that doesn&#8217;t sell and businesses throwing one last ditch effort at getting customers before they close their doors. Not all offers are like this, but many are, and it takes a savvy web shopper to spot the difference.</p>
<p>Proceed with caution.</p>
<p>Read more at <a href="http://www.news.com.au/business/shape-up-group-buying-sites-on-notice/story-e6frfm1i-1226164921928" target="_blank">news.com.au</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.joannemusgrave.com.au/2011/10/12/beware-coupon-sites-are-they-too-good-to-be-true/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A little bit sensitive</title>
		<link>http://www.joannemusgrave.com.au/2011/09/28/a-little-bit-sensitive/</link>
		<comments>http://www.joannemusgrave.com.au/2011/09/28/a-little-bit-sensitive/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 00:21:41 +0000</pubDate>
		<dc:creator>Joanne</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.joannemusgrave.com.au/?p=611</guid>
		<description><![CDATA[I&#8217;d just like to say a giant &#8216;sucked in&#8217; to Colgate and Sensodyne for both spouting unrealistic crap in their TV commercials, both dobbing each other in for it and both having your ads removed from TV. Also, a big congratulations to the two ad agencies that now get to suck oodles of money back [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;d just like to say a giant &#8216;sucked in&#8217; to Colgate and Sensodyne for both spouting unrealistic crap in their TV commercials, both dobbing each other in for it and both having your ads removed from TV.</p>
<p>Also, a big congratulations to the two ad agencies that now get to suck oodles of money back of out them to re-make their marketing strategy. Now, if you had just told the truth the first time around &#8230;&#8230;&#8230;&#8230;.</p>
<p>Read more at <a href="http://www.news.com.au/business/the-truth-and-the-tooth-hurts-in-latest-toothpaste-wars/story-e6frfm1i-1226148753855" target="_blank">news.com.au</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.joannemusgrave.com.au/2011/09/28/a-little-bit-sensitive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>88,000 reasons to be pissed off with the Newcastle City Council</title>
		<link>http://www.joannemusgrave.com.au/2011/06/04/88000-reasons-to-be-pissed-off-with-the-newcastle-city-council/</link>
		<comments>http://www.joannemusgrave.com.au/2011/06/04/88000-reasons-to-be-pissed-off-with-the-newcastle-city-council/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 09:11:19 +0000</pubDate>
		<dc:creator>Joanne</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.joannemusgrave.com.au/?p=532</guid>
		<description><![CDATA[This week Newcastle launched a new logo. Read the article here to see the logo. http://www.theherald.com.au/news/local/news/general/city-unveils-newcastles-image-change/2183445.aspx Apart from the fact that I think the colour balance is shit and it doesn&#8217;t really say the right thing for a city, I heard local advertising agency Peach were paid $88,000 to produce it. Even if it was [...]]]></description>
			<content:encoded><![CDATA[<p>This week Newcastle launched a new logo. Read the article here to see the logo. <a href="http://www.theherald.com.au/news/local/news/general/city-unveils-newcastles-image-change/2183445.aspx">http://www.theherald.com.au/news/local/news/general/city-unveils-newcastles-image-change/2183445.aspx</a></p>
<p>Apart from the fact that I think the colour balance is shit and it doesn&#8217;t really say the right thing for a city, I heard local advertising agency Peach were paid $88,000 to produce it. Even if it was a good job (which I don&#8217;t think it is), where does a council get the nerve to throw tax payers money around like that, and where do an advertising agency get off taking it?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.joannemusgrave.com.au/2011/06/04/88000-reasons-to-be-pissed-off-with-the-newcastle-city-council/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Since when does Harvey Norman sell mascara?</title>
		<link>http://www.joannemusgrave.com.au/2011/04/11/since-when-does-harvey-norman-sell-mascara/</link>
		<comments>http://www.joannemusgrave.com.au/2011/04/11/since-when-does-harvey-norman-sell-mascara/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 10:57:04 +0000</pubDate>
		<dc:creator>Joanne</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.joannemusgrave.com.au/?p=511</guid>
		<description><![CDATA[Are you fucking kidding me Gerry? Your response to you losing sales in your Bricks &#38; Mortar stores to &#8216;overseas online shops&#8217; is to rip of Catch Of The Day and flog off remnant shit no-one wants to buy off someone who sells lounges and TV&#8217;s? For those of you who haven&#8217;t seen it, check [...]]]></description>
			<content:encoded><![CDATA[<p>Are you fucking kidding me Gerry? Your response to you losing sales in your Bricks &amp; Mortar stores to &#8216;overseas online shops&#8217; is to rip of <a href="http://www.catchoftheday.com.au" target="_blank">Catch Of The Day</a> and flog off remnant shit no-one wants to buy off someone who sells lounges and TV&#8217;s? For those of you who haven&#8217;t seen it, check out <a href="http://www.harveynormanbigbuys.com.au/" rel="nofollow" target="_blank">Harvey Norman Big Buys</a>. Today he&#8217;s selling $40 mascara for $10. Why the fuck is Harvey Norman selling mascara, soccer balls &amp; raised garden beds?</p>
<p>Yes, there&#8217;s a market for cheap remnant shit on the internet. Catch Of The Day (who I have shopped with on more than one occasion) have become Australia&#8217;s #1 online retailer from it, and have proven there&#8217;s a market for it.</p>
<p>What you fail to realise is this, they are #1. They have an extraordinarily large following and a fucking gigantic mailing list database of people who get their cheap crap in their inbox EVERY BLOODY DAY, myself included. It&#8217;s a fan-fucking-tastic website. I&#8217;m thoroughly impressed with their business model and I can see why they&#8217;re #1.</p>
<p>What I can&#8217;t see is this:-<br />
1 &#8211; you having a snowballs chance in hell of competing with them<br />
2 &#8211; this doing any good for your bricks &amp; mortar proprietors. It&#8217;s there purely to line your own pockets. Do you not have enough money?</p>
<p>Admittedly, I&#8217;m mildly impressed that you&#8217;re not shitting all over your proprietors and competing with them online, but you&#8217;re so far off the mark here it&#8217;s not funny. Instead of trying to tweak your business model, you&#8217;ve left your current one exactly the way it is and dipped your toes in a totally different pond.</p>
<p>I&#8217;m just waiting for the interview with Ruslan Kogan where he tries to predict the fail date for your online venture. I&#8217;ll give you 18 months &#8217;cause you&#8217;ve got some buying power and some room to fail.</p>
<p>Here&#8217;s a free tip for you Gerry, you&#8217;re not losing your sales to overseas online retailers, you&#8217;re losing them to people like the Good Guys and Kogan, because unlike the bulk of staff at most Harvey Norman stores,  they give a crap about customer service, unlike the 60+ year old lard arse who was so dis-interested in selling me a washing machine (and more interested in getting back to his coffee and donut on his desk) that I went and spent my $1,700 at David Jones instead.</p>
<p>Adios Harvey Norman. You belong in a museum. Big businesses are failing, watch out.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.joannemusgrave.com.au/2011/04/11/since-when-does-harvey-norman-sell-mascara/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best interactive advertising EVER</title>
		<link>http://www.joannemusgrave.com.au/2010/09/15/best-interactive-advertising-ever/</link>
		<comments>http://www.joannemusgrave.com.au/2010/09/15/best-interactive-advertising-ever/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 12:24:39 +0000</pubDate>
		<dc:creator>Joanne</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://www.joannemusgrave.com.au/?p=386</guid>
		<description><![CDATA[Watch the video, click one of the options, then have fun watching the bear to whatever you want. Pure genius.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&amp;hl=en_US" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Watch the video, click one of the options, then have fun watching the bear to whatever you want. Pure genius.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.joannemusgrave.com.au/2010/09/15/best-interactive-advertising-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gruen Transfer Series 3</title>
		<link>http://www.joannemusgrave.com.au/2010/06/18/the-gruen-transfer-series-3/</link>
		<comments>http://www.joannemusgrave.com.au/2010/06/18/the-gruen-transfer-series-3/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 13:13:05 +0000</pubDate>
		<dc:creator>Joanne</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ha Ha]]></category>
		<category><![CDATA[In The News]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.joannemusgrave.com.au/?p=227</guid>
		<description><![CDATA[For those who know me, I love all things Wil Anderson. He&#8217;s one funny bastard. Even better, The Gruen Transfer, whihc combines my love of Wil Anderson&#8217;s sense of humour, Andrew Denton&#8217;s brain, and advertising. I haven&#8217;t had a chance to watch this week&#8217;s episode yet, but should to tomorrow. One of my favourite parts [...]]]></description>
			<content:encoded><![CDATA[<p>For those who know me, I love all things Wil Anderson. He&#8217;s one funny bastard. Even better, <a href="http://www.shopnaturally.com.au/lock-lock-bpa-free-round-plastic-container-350-ml-hpl931d.html" target="_blank">The Gruen Transfer</a>, whihc combines my love of Wil Anderson&#8217;s sense of humour, Andrew Denton&#8217;s brain, and advertising.</p>
<p>I haven&#8217;t had a chance to watch this week&#8217;s episode yet, but should to tomorrow. One of my favourite parts of the show is The Pitch, where an ad agency get to make an ad for something fake. No-one yet has managed to top the very first one in Season 1 Ep 1.</p>
<p>Enjoy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/XofGXKxpU2Y&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/XofGXKxpU2Y&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>My personal fave (above)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/npf6qns0JhU&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/npf6qns0JhU&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>The best fake ad that could actually be used (and to think I sell reusable shopping bags online!)</p>
]]></content:encoded>
			<wfw:commentRss>http://www.joannemusgrave.com.au/2010/06/18/the-gruen-transfer-series-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

